Get seen · Get chosen · Get growing

The standard, before you ask for yours.

Concept pieces for made-up businesses: a barber, a builder, a clinic and more. Every piece here is labelled concept, because it is.

Concept pieces

Six businesses. One standard.

Concept

Get seen

The business (made up): A barber shop on a local shopping strip.
What they needed: People were choosing a barber from their phone, and this one had nothing in their feed worth stopping for.
What we made: A month of short videos: the clippers, the fade coming together, the finished cut by the window at dusk, each one ready to post.
Why it works: It shows the skill up close, which is what someone is really checking before they book a cut.

Concept

Get chosen

The business (made up): A builder who does new homes.
What they needed: People were checking the builder online before calling, and finding nothing that matched the quality of the work.
What we made: A dusk film of a finished home lighting up room by room, used on the homepage and in short videos.
Why it works: It shows the result the customer is paying for, in the light they imagine coming home to.

Concept

Get growing

The business (made up): A new clinic, opening its doors.
What they needed: A new clinic has no regulars yet. People wanted to know what it would feel like to walk in before they booked a first visit.
What we made: A short film of the front desk at dusk, warm lamp on and a welcome card out, for the homepage and the opening-week posts.
Why it works: It answers the quiet question every new patient has: is this a calm, cared-for place?

Concept

Get chosen

The business (made up): A law firm in the city.
What they needed: People judge a firm before they ever speak to it, and the old look said cheaper than the advice really is.
What we made: A slow dusk film of the desk: the folio, the pen, the lamp glowing against the city, used across the top of the homepage.
Why it works: It says calm, careful and established without a single claim in words.

Concept

Get seen

The business (made up): A nail tech working from her own studio.
What they needed: Her work is fine and detailed, but quick phone photos didn't show it, so new clients had little to go on.
What we made: Close-up videos of a gold nail being painted under a warm lamp, made as a month of posts.
Why it works: Detail is what people pay for. Seeing the brush stroke up close is what makes someone book.

Concept

Get growing

The business (made up): A cafe and bakery about to open.
What they needed: A new cafe with no name on the street yet, and one first week to get people through the door.
What we made: A launch kit: a dusk film of the counter with the 'Now open' board, plus matching cards, cups and a homepage.
Why it works: Everything matches, from the cup to the phone, so the cafe looks settled from the first day.

What it's all for