Get found by the people nearby.
Local SEO is how a business shows up when someone close by searches for what it does. Here's what that actually involves, in plain words, and what we do about it.
Six things that decide who gets found.
Google says it ranks local results mainly on relevance, distance and prominence. You can't move your shop closer to every customer, but everything below helps with the other two.
Google Business Profile
The free listing that shows in Maps and the map pack: your category, hours, photos, services and reviews. Often the first thing people see of you, before your website.
A page per service, and per area
One page for each thing you do, so a search for that exact service finds a page that answers it. And a genuinely useful page for each area you serve, not copies with the suburb swapped.
Local business markup
Code on your site that spells out your name, address, phone, hours and services for search engines, so nothing is left to guesswork.
Reviews
A steady flow of genuine reviews, and replies to them. They count towards prominence, and they're what people read before they call.
Speed
A site that opens fast on a phone, even on patchy mobile data. Slow pages lose people before they've seen anything.
Directories
Your name, address and phone the same everywhere they appear: industry directories, Apple Maps, Bing and the local listings people use. Mismatched details muddy the picture.
Foundations first. Then the ongoing work.
The foundations
Built into the site from day one, at no extra cost.
- Google Business Profile set up or tidied
- Search Console connected, so you can see how people find you
- Local business markup on every page
- A fast, phone-first site
- Growth adds a page for each service and pages for the suburbs you serve
- Growth adds review requests, set up to run on their own
The ongoing work
For businesses that want to keep building, month after month. Works with any plan, month to month.
- A new page or article every month
- Regular Google Business Profile posts
- Directory listings built and cleaned up
- A one-page report each month: calls, enquiries and the work done
On the Studio plan? SEO stays an optional add-on, so you only pay for it if you want it.
Nobody can honestly guarantee #1.
Google decides the order, changes how it works without notice, and weighs things no one outside can see, like exactly where each person searching is standing. Anyone promising a top spot is guessing, or selling something they don't control.
What we promise is the work: every foundation done properly, the ongoing effort each month if you want it, and a plain report so you can see exactly what you're paying for.
Fair questions.
How long does local SEO take to work?
It varies with your area and how many businesses do what you do. A tidied Business Profile can help fairly quickly; pages, reviews and listings build up over months. Anyone who gives you a firm date is guessing.
Do I need the add-on if I'm on Starter or Growth?
Not always. Both plans set up the foundations. The add-on is for businesses that want steady new pages, posts and listings each month, usually because their area is busy.
Can you guarantee a #1 ranking?
No, and nobody honestly can. Google decides the order. We promise the work and report it plainly each month.
Do I need a Google Business Profile?
If customers visit you, or you serve customers in a set area, yes. It's free, and it's what appears in Google Maps and the map pack.
Is the add-on a contract?
No. It runs month to month and you can stop whenever you like.
What's in the monthly report?
One page: the calls and enquiries that came through, and the work done that month. No jargon and no vanity charts.
Can I add SEO to the Studio plan?
Yes. Studio keeps things lean, so SEO is an optional add-on you can switch on at any time.
Start with a site Google can read.
We'll build your new homepage first, free, with the foundations already in place.