/* Spottable: dark hero with a pointer spotlight, warm paper sections, one spotlight yellow. */
:root{--ink:#0f1012;--ink-2:#1a1b1f;--paper:#f4f2ec;--paper-2:#ebe8e0;--text:#16171a;--muted:#5d6068;--line:rgba(22,23,26,.1);
  --spot:#ffd23f;--spot-rgb:255,210,63;--brand:#0f1012;--brand-rgb:15,16,18;--accent:#ffd23f;--accent-rgb:255,210,63;--wrap:1200px}
body{background:var(--paper);color:var(--text);font:400 17px/1.6 Inter,system-ui,sans-serif}
h1,h2,h3{font-family:"Inter Tight",Inter,sans-serif;font-weight:800;letter-spacing:-.035em;line-height:1}
em{font-family:"Instrument Serif",serif;font-style:italic;font-weight:400;letter-spacing:-.01em}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 32px}
section{padding:130px 0}
.head{max-width:720px;margin-bottom:56px}
.head h2,section h2{font-size:clamp(38px,5.2vw,72px);margin-top:16px}
.sub{font-size:19px;color:var(--muted);margin-top:18px;max-width:600px}
.eyebrow{font:700 12px/1 Inter;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);display:inline-flex;gap:10px;align-items:center}
.eyebrow::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--spot);box-shadow:0 0 0 4px rgba(var(--spot-rgb),.25)}
.btn{display:inline-flex;align-items:center;gap:10px;padding:16px 26px;border-radius:999px;font:700 15.5px/1 "Inter Tight",Inter;transition:transform .35s var(--ease),background .3s,color .3s,box-shadow .3s}
.btn svg{transition:transform .3s var(--ease)}.btn:hover svg{transform:translateX(4px)}
.btn-spot{background:var(--spot);color:var(--ink);box-shadow:0 12px 40px -12px rgba(var(--spot-rgb),.7)}
.btn-spot:hover{box-shadow:0 16px 50px -10px rgba(var(--spot-rgb),.9)}
.btn-ghost{border:1.5px solid rgba(255,255,255,.3);color:#fff}.btn-ghost:hover{border-color:#fff}
.btn-ghost-d{border:1.5px solid var(--line);color:var(--text);justify-content:center}.btn-ghost-d:hover{border-color:var(--text)}
.btn-sm{padding:11px 18px;font-size:14px}
.up{display:inline-block;opacity:0;transform:translateY(18px);animation:up .9s var(--ease-out) var(--d,0s) forwards}
@keyframes up{to{opacity:1;transform:none}}

/* header */
.hdr{position:fixed;inset:0 0 auto;z-index:100;color:#fff;transition:background .4s,color .4s,box-shadow .4s}
.hdr-in{display:flex;align-items:center;justify-content:space-between;gap:24px;height:80px;transition:height .3s var(--ease)}
.hdr.small{background:rgba(244,242,236,.88);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);color:var(--text);box-shadow:0 1px 0 var(--line)}
.hdr.small .hdr-in{height:64px}
.logo{display:flex;align-items:baseline;font:800 24px/1 "Inter Tight";letter-spacing:-.045em}
/* the lit o: a disc of light at the exact size of Inter Tight 800's o (0.522em ink, 0.591em advance) */
.lo{display:inline-block;width:.522em;height:.53em;margin:0 -.021em 0 .091em;border-radius:50%;background:radial-gradient(circle closest-side,#fffdf0,#ffec8f 38%,#ffd23f 80%,#ffc61a);box-shadow:0 0 .3em rgba(255,210,63,.6),0 0 1em rgba(255,196,30,.3)}
.nav{display:flex;gap:32px;font:600 14.5px Inter}
.nav a{opacity:.8;transition:opacity .2s}.nav a:hover{opacity:1}
.burger{display:none;width:44px;height:44px;border-radius:50%;border:1.5px solid currentColor;position:relative}
.burger i{position:absolute;left:13px;right:13px;height:2px;background:currentColor;transition:transform .35s var(--ease)}
.burger i:first-child{top:17px}.burger i:last-child{top:25px}
.nav-open .burger i:first-child{transform:translateY(4px) rotate(45deg)}.nav-open .burger i:last-child{transform:translateY(-4px) rotate(-45deg)}
.mnav{display:none}

/* hero: a dark street of business names; the pointer is the spotlight */
.hero{position:relative;min-height:100svh;display:flex;align-items:center;overflow:hidden;background:var(--ink);color:#fff;padding:130px 0 110px;isolation:isolate;
  --mx:70%;--my:40%}
.crowd{position:absolute;inset:-4% -4%;z-index:-2;display:flex;flex-wrap:wrap;align-content:center;gap:14px 28px;padding:40px;transform:rotate(-8deg);
  font:700 clamp(20px,2.2vw,30px)/1 "Inter Tight";letter-spacing:-.03em;color:rgba(255,255,255,.06);user-select:none}
.crowd span{white-space:nowrap;transition:color .5s}
.crowd span.you{color:rgba(var(--spot-rgb),.95);text-shadow:0 0 30px rgba(var(--spot-rgb),.6)}
.beam{position:absolute;inset:0;z-index:-1;pointer-events:none;
  background:linear-gradient(90deg,rgba(15,16,18,.92) 0,rgba(15,16,18,.72) 42%,rgba(15,16,18,0) 62%),radial-gradient(260px circle at var(--mx) var(--my),rgba(255,255,255,.0),rgba(15,16,18,.25) 45%,rgba(15,16,18,.9) 75%)}
/* the one business that stands out: always lit, whatever the spotlight is doing */
.yours{position:absolute;right:9%;top:58%;z-index:0;display:grid;justify-items:start;gap:4px;padding:16px 20px 16px 46px;border-radius:18px;background:rgba(var(--spot-rgb),.08);border:1px solid rgba(var(--spot-rgb),.35);
  box-shadow:0 0 80px rgba(var(--spot-rgb),.25);opacity:0;animation:up 1s var(--ease-out) 1.4s forwards}
.yours i{position:absolute;left:18px;top:19px;width:16px;height:16px;border-radius:50% 50% 50% 0;transform:rotate(-45deg);background:var(--spot);box-shadow:0 0 18px rgba(var(--spot-rgb),.9)}
.yours span{font:800 26px/1 "Inter Tight";letter-spacing:-.03em;color:var(--spot)}
.yours small{font:600 12px Inter;letter-spacing:.06em;color:rgba(255,255,255,.55)}
.crowd{-webkit-mask:radial-gradient(300px circle at var(--mx) var(--my),#000 0 30%,rgba(0,0,0,.35) 60%,rgba(0,0,0,.18) 100%);mask:radial-gradient(300px circle at var(--mx) var(--my),#000 0 30%,rgba(0,0,0,.35) 60%,rgba(0,0,0,.18) 100%)}
.crowd{color:rgba(255,255,255,.55)}
.hero-in{position:relative}
.kicker{font:700 13px Inter;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.6)}
.h1{font-size:clamp(76px,13vw,200px);line-height:.9;margin:22px 0 28px;letter-spacing:-.055em}
.h1 em{color:var(--spot);font-size:1.08em;letter-spacing:-.02em;text-shadow:0 0 60px rgba(var(--spot-rgb),.35)}
.lead{max-width:560px;font-size:20px;color:rgba(255,255,255,.78)}
.lead b{color:#fff}
.cta{display:flex;gap:12px;flex-wrap:wrap;margin-top:34px}
.proof{list-style:none;display:flex;gap:28px;flex-wrap:wrap;margin-top:44px;font-size:14.5px;color:rgba(255,255,255,.6)}
.proof b{color:#fff;font-weight:600}
.hint{position:absolute;right:32px;bottom:28px;font:600 12px Inter;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.4)}

/* before / after */
.ba{background:var(--paper)}
.slider{position:relative;aspect-ratio:16/10;border-radius:24px;overflow:hidden;box-shadow:0 60px 100px -50px rgba(15,16,18,.5),0 0 0 1px var(--line);background:#fff;user-select:none;touch-action:pan-y}
.pane{position:absolute;inset:0}
.pane.after{clip-path:inset(0 0 0 var(--x))}
.pane.after img{width:100%;height:100%;object-fit:cover;object-position:top}
.old{height:100%;background:#d9e4f0;font-family:"Times New Roman",serif;color:#000;font-size:clamp(11px,1.3vw,16px)}
.old-top{display:flex;justify-content:space-between;align-items:center;padding:3% 4%;background:linear-gradient(#3b6fb6,#1f4b8a);color:#fff}
.old-top b{font:bold 1.6em Arial,sans-serif;letter-spacing:.02em;text-shadow:2px 2px 0 #0b2a57}
.old-nav{display:flex;gap:2px;background:#9fb8d8;padding:.4em}
.old-nav span{padding:.35em .9em;background:linear-gradient(#fff,#c7d6ea);border:1px solid #6d8fbe;font:bold .8em Arial;color:#1f4b8a}
.old-body{padding:3% 5%;max-width:62%}
.old-banner{font:bold italic 2.1em "Comic Sans MS","Comic Sans",cursive;color:#c0392b;margin-bottom:.4em}
.old-body p{line-height:1.35;margin-bottom:1em}
.old-under{display:inline-block;background:#ff0;border:2px dashed #000;padding:.3em .7em;font:bold .9em Arial;margin:.4em 0 1.2em}
.old-foot{font-size:.75em;color:#555}
.tag{position:absolute;bottom:18px;padding:8px 13px;border-radius:999px;font:700 12px Inter;letter-spacing:.12em;text-transform:uppercase;pointer-events:none}
.tag-l{left:18px;background:rgba(0,0,0,.65);color:#fff}.tag-r{right:18px;background:var(--spot);color:var(--ink)}
.handle{position:absolute;top:0;bottom:0;left:var(--x);width:48px;margin-left:-24px;cursor:ew-resize;display:grid;place-items:center}
.handle::before{content:"";position:absolute;top:0;bottom:0;left:50%;width:3px;margin-left:-1.5px;background:var(--spot);box-shadow:0 0 18px rgba(var(--spot-rgb),.9)}
.handle i{position:relative;width:48px;height:48px;border-radius:50%;background:var(--spot);box-shadow:0 10px 30px -8px rgba(0,0,0,.5)}
.handle i::before,.handle i::after{content:"";position:absolute;top:50%;width:0;height:0;border:7px solid transparent;margin-top:-7px}
.handle i::before{left:7px;border-right-color:var(--ink)}.handle i::after{right:7px;border-left-color:var(--ink)}

/* how */
.how{background:var(--ink);color:#fff}
.how .eyebrow{color:rgba(255,255,255,.55)}
.steps{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:18px;counter-reset:s}
.steps li{position:relative;padding:34px 30px 32px;border-radius:24px;background:var(--ink-2);border:1px solid rgba(255,255,255,.08);overflow:hidden}
.steps li::after{content:"";position:absolute;right:-60px;top:-60px;width:180px;height:180px;border-radius:50%;background:radial-gradient(circle,rgba(var(--spot-rgb),.18),transparent 70%)}
.steps .n{font:800 15px "Inter Tight";color:var(--spot)}
.steps h3{font-size:28px;margin:18px 0 10px}
.steps p{color:rgba(255,255,255,.66);font-size:16px}

/* work */
.cards{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.card{position:relative;display:block;border-radius:26px;background:#fff;overflow:hidden;box-shadow:0 0 0 1px var(--line)}
.shot{aspect-ratio:16/10;overflow:hidden;background:var(--ink)}
.shot img{width:100%;height:100%;object-fit:cover;object-position:top;transition:transform 1.2s var(--ease-out)}
.card:hover .shot img{transform:scale(1.04)}
.card-bd{padding:26px 28px 30px}
.chip{display:inline-block;padding:6px 11px;border-radius:999px;background:var(--paper-2);font:700 11.5px Inter;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.card h3{font-size:30px;margin:14px 0 8px}
.card p{color:var(--muted);font-size:16px}

/* pricing */
.pricing{background:var(--paper-2)}
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;align-items:start}
.plan{position:relative;padding:34px 30px;border-radius:26px;background:#fff;box-shadow:0 0 0 1px var(--line);display:flex;flex-direction:column}
.plan.hot{background:var(--ink);color:#fff;box-shadow:0 50px 90px -50px rgba(15,16,18,.8);transform:translateY(-14px)}
.flag{position:absolute;top:20px;right:20px;padding:6px 11px;border-radius:999px;background:var(--spot);color:var(--ink);font:700 11px Inter;letter-spacing:.1em;text-transform:uppercase}
.plan h3{font-size:30px}
.pd{color:var(--muted);font-size:15px;margin:8px 0 22px;min-height:48px}.plan.hot .pd{color:rgba(255,255,255,.6)}
.price{display:flex;align-items:baseline;gap:8px}.price b{font:800 52px/1 "Inter Tight";letter-spacing:-.04em}.price span{color:var(--muted);font-size:14px}
.price.sm b{font-size:26px}.plan.hot .price span{color:rgba(255,255,255,.55)}
.plan ul{list-style:none;display:grid;gap:10px;margin:24px 0 28px;font-size:15.5px}
.plan li{display:flex;gap:10px}.plan li::before{content:"";flex:none;width:8px;height:8px;border-radius:50%;background:var(--spot);margin-top:9px}
.plan .btn{margin-top:auto;justify-content:center}
.plan.hot .btn-ghost-d{color:#fff;border-color:rgba(255,255,255,.3)}
.fine-print{margin-top:28px;font-size:14px;color:var(--muted)}

/* faq */
.faq-in{display:grid;grid-template-columns:.8fr 1.2fr;gap:60px}
.qs details{border-bottom:1px solid var(--line)}
.qs summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;padding:24px 0;font:700 20px "Inter Tight";letter-spacing:-.02em}
.qs summary::-webkit-details-marker{display:none}
.qs summary::after{content:"+";font:400 28px/1 Inter;color:var(--muted);transition:transform .3s var(--ease)}
.qs details[open] summary::after{transform:rotate(45deg)}
.qs p{color:var(--muted);padding:0 0 24px;max-width:640px}

/* contact */
.contact{background:var(--ink);color:#fff}
.contact .sub{color:rgba(255,255,255,.65)}.contact .eyebrow{color:rgba(255,255,255,.55)}
.ct-in{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}
.direct{margin-top:24px;color:rgba(255,255,255,.65)}.direct a{color:var(--spot);border-bottom:1px solid rgba(var(--spot-rgb),.4)}
.form{display:grid;gap:16px;background:var(--ink-2);border:1px solid rgba(255,255,255,.08);border-radius:26px;padding:34px}
.form label{display:grid;gap:7px;font-size:13.5px;font-weight:600;color:rgba(255,255,255,.7)}
.form input{font:inherit;font-size:16px;padding:14px 16px;border-radius:12px;border:1px solid rgba(255,255,255,.14);background:rgba(255,255,255,.04);color:#fff;outline:none;transition:border-color .25s,box-shadow .25s}
.form input:focus{border-color:var(--spot);box-shadow:0 0 0 4px rgba(var(--spot-rgb),.18)}
.f2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.form .btn{justify-content:center}
.ok{color:var(--spot);font-weight:600}

@media (max-width:1180px){.yours{right:4%;top:auto;bottom:10%}}
@media (max-width:980px){
  .nav,.hdr .btn-sm{display:none}.burger{display:block}
  .mnav{display:flex;position:fixed;inset:0;z-index:90;background:var(--ink);color:#fff;flex-direction:column;justify-content:center;padding:0 32px;gap:6px;opacity:0;pointer-events:none;transition:opacity .4s}
  .mnav a{font:800 40px/1.2 "Inter Tight";letter-spacing:-.04em;padding:6px 0}
  .nav-open .mnav{opacity:1;pointer-events:auto}.nav-open .hdr{color:#fff;background:transparent;box-shadow:none}
  .steps,.plans{grid-template-columns:1fr}.plan.hot{transform:none}
  .cards,.faq-in,.ct-in{grid-template-columns:1fr;gap:36px}
}
@media (max-width:640px){
  .wrap{padding:0 16px}
  section{padding:90px 0}
  .hero{padding:110px 0 90px}.lead{font-size:17.5px}
  .proof{gap:14px 22px}
  .hint{display:none}
  .crowd{opacity:.4}
  .yours{right:16px;top:auto;bottom:24px;padding:12px 16px 12px 40px}.yours span{font-size:20px}.yours i{left:15px;top:15px}
  .hero{padding-bottom:150px}
  .slider{aspect-ratio:4/5}
  .old-body{max-width:none}
  .f2{grid-template-columns:1fr}
  .form{padding:22px}
}
@media (prefers-reduced-motion:reduce){.up{opacity:1;transform:none;animation:none}}

/* ================= 3D street hero ================= */
.hero{display:block;height:230vh;min-height:0;padding:0;overflow:visible}
.hero-stick{position:sticky;top:0;height:100svh;display:flex;align-items:center;overflow:hidden;isolation:isolate}
.hero3d{position:absolute;inset:0;width:100%;height:100%;z-index:-3;display:block}
.hero.has3d .crowd,.hero.has3d .beam{display:none}
.hero.has3d .hero-stick::before{content:"";position:absolute;inset:0;z-index:-2;pointer-events:none;
  background:linear-gradient(90deg,rgba(11,12,15,.92) 0,rgba(11,12,15,.6) 36%,rgba(11,12,15,0) 58%),linear-gradient(0deg,rgba(11,12,15,calc((var(--dive,0) - .9) * 10)),rgba(11,12,15,calc((var(--dive,0) - .9) * 10)))}
.hero.has3d .hero-in{opacity:calc(1 - var(--dive,0) * 2.6);transform:translateY(calc(var(--dive,0) * -60px))}
.hero.has3d .yours{left:0;top:0;right:auto;bottom:auto;animation:none;opacity:calc(1 - var(--dive,0) * 3);pointer-events:none;padding:12px 16px 12px 40px}
.hero.has3d .yours span{font-size:20px}.hero.has3d .yours i{left:15px;top:15px}
.hero.has3d .hint{opacity:calc(1 - var(--dive,0) * 4)}
@media (max-width:980px){
  .hero.has3d .hero-stick{align-items:flex-end}
  .hero.has3d .hero-stick::before{background:linear-gradient(0deg,rgba(11,12,15,.96) 0,rgba(11,12,15,.85) 42%,rgba(11,12,15,0) 70%)}
  .hero.has3d .hero-in{padding-bottom:36px}
  .hero.has3d .kicker{display:none}
  .hero.has3d .h1{font-size:clamp(64px,18vw,120px);margin:14px 0 18px}
}
@media (prefers-reduced-motion:reduce){.hero{height:auto}.hero-stick{position:relative;min-height:100svh}}

/* live demos inside laptop frames */
.device{position:relative;padding:12px 12px 0;background:linear-gradient(#26272c,#1a1b1f);border-radius:18px 18px 0 0}
.device::after{content:"";display:block;height:14px;margin:0 -24px;background:linear-gradient(#d7d8dc,#9fa1a7);border-radius:0 0 14px 14px;box-shadow:0 18px 30px -18px rgba(0,0,0,.6)}
.screen{position:relative;aspect-ratio:16/10;overflow:hidden;border-radius:6px 6px 0 0;background:#0b0c0f}
.screen iframe{position:absolute;left:0;top:0;width:1440px;height:900px;border:0;transform:scale(var(--s,.4));transform-origin:0 0;pointer-events:none}
.card:hover .screen iframe{pointer-events:auto}
.live{position:absolute;left:12px;top:12px;display:flex;align-items:center;gap:6px;padding:5px 10px;border-radius:999px;background:rgba(15,16,18,.75);color:#fff;font:700 11px Inter;letter-spacing:.12em;text-transform:uppercase;backdrop-filter:blur(6px)}
.live::before{content:"";width:7px;height:7px;border-radius:50%;background:#35d07f;box-shadow:0 0 0 0 rgba(53,208,127,.6);animation:ping 1.8s infinite}
@keyframes ping{70%{box-shadow:0 0 0 8px rgba(53,208,127,0)}}
.cards .card{padding:18px 18px 0;background:#fff}
.open{display:inline-flex;align-items:center;gap:6px;margin-top:16px;font:700 15px "Inter Tight";color:var(--ink);border-bottom:2px solid var(--spot);padding-bottom:2px}

/* live laptops: still image until played */
.poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top;transition:opacity .4s}
.play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);z-index:2;display:flex;align-items:center;gap:10px;padding:14px 22px 14px 18px;border-radius:999px;border:0;
  background:var(--spot);color:var(--ink);font:800 15px "Inter Tight";cursor:pointer;box-shadow:0 14px 34px -10px rgba(0,0,0,.55);transition:transform .3s var(--ease)}
.play::before{content:"";border-style:solid;border-width:7px 0 7px 11px;border-color:transparent transparent transparent var(--ink)}
.play:hover{transform:translate(-50%,-50%) scale(1.06)}
.screen.playing .poster,.screen.playing .play{opacity:0;pointer-events:none}
.screen.playing iframe{pointer-events:auto}

.pane .tag{z-index:3}

/* ================= PRICING v3: Growth is the lit stage, Starter the quiet option, Local SEO plugs in below ================= */
@property --pa{syntax:"<angle>";inherits:false;initial-value:0deg}
.pricing{position:relative;overflow:hidden}
.pricing::before{content:"";position:absolute;right:-10%;top:18%;width:900px;height:900px;border-radius:50%;pointer-events:none;background:radial-gradient(circle,rgba(var(--spot-rgb),.16),transparent 62%)}
.pricing .wrap{position:relative}
.plans{grid-template-columns:minmax(0,1fr) minmax(0,1.32fr);gap:24px;align-items:stretch}
.plan{transition:opacity .9s var(--ease),transform .6s var(--ease),box-shadow .5s var(--ease),border-color .4s}
.plan h3{font-size:34px}
.plan ul{gap:13px}
.plan li{align-items:flex-start}
/* Starter: clean, light, quiet */
.plan-starter{padding:48px 42px 42px;background:#faf9f5;box-shadow:0 0 0 1px var(--line),0 30px 60px -45px rgba(15,16,18,.35);margin-top:40px}
.plan-starter:hover{box-shadow:0 0 0 1px rgba(22,23,26,.22),0 40px 70px -40px rgba(15,16,18,.4)}
.plan-starter .price:not(.sm) b{font-size:56px}
.plan-starter .price.sm,.plan-growth .price.sm{margin-top:10px}
.plan-starter li::before{background:transparent;box-shadow:inset 0 0 0 2px var(--ink);width:9px;height:9px;margin-top:8px}
/* Growth: the hero card */
.plan.hot.plan-growth{transform:none;padding:60px 56px 54px;border-radius:32px;overflow:hidden;isolation:isolate;
  background:radial-gradient(120% 80% at 100% 0%,#26241b 0,#16171a 45%,#0f1012 100%);
  box-shadow:0 0 0 1px rgba(var(--spot-rgb),.28),0 70px 120px -50px rgba(15,16,18,.85),0 30px 120px -40px rgba(var(--spot-rgb),.35)}
.plan.hot.plan-growth.tilting{transform:perspective(1100px) rotateX(var(--rx,0)) rotateY(var(--ry,0)) translateY(-8px)}
.plan-growth:hover{box-shadow:0 0 0 1px rgba(var(--spot-rgb),.5),0 80px 130px -50px rgba(15,16,18,.9),0 30px 140px -30px rgba(var(--spot-rgb),.5)}
.plan-growth>*:not(.plan-glow):not(.flag){position:relative;z-index:1}
/* a light that travels round the edge */
.plan-growth::before{content:"";position:absolute;inset:0;border-radius:inherit;padding:1.5px;z-index:2;pointer-events:none;
  background:conic-gradient(from var(--pa),transparent 0 62%,rgba(var(--spot-rgb),.15) 72%,#ffd23f 82%,#fff6d0 84%,transparent 92%);
  -webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask:linear-gradient(#000 0 0) content-box exclude,linear-gradient(#000 0 0);
  animation:plan-edge 6s linear infinite}
@keyframes plan-edge{to{--pa:360deg}}
/* a soft spotlight drifting over the card, plus a sheen that crosses it now and then */
.plan-glow{position:absolute;inset:0;z-index:0;pointer-events:none;border-radius:inherit;overflow:hidden;
  background:radial-gradient(46% 38% at var(--gx,70%) 0%,rgba(var(--spot-rgb),.26),rgba(var(--spot-rgb),.06) 55%,transparent 75%);animation:plan-drift 9s ease-in-out infinite alternate}
.plan-glow::after{content:"";position:absolute;top:-20%;bottom:-20%;left:-60%;width:40%;transform:skewX(-18deg);
  background:linear-gradient(90deg,transparent,rgba(255,246,208,.09),transparent);animation:plan-sheen 7s var(--ease) 1.5s infinite}
@property --gx{syntax:"<percentage>";inherits:false;initial-value:70%}
@keyframes plan-drift{0%{--gx:78%}100%{--gx:24%}}
@keyframes plan-sheen{0%{left:-60%}28%,100%{left:130%}}
.plan-growth .flag{top:28px;right:28px;z-index:3;padding:8px 13px;box-shadow:0 0 0 5px rgba(var(--spot-rgb),.14),0 8px 30px -6px rgba(var(--spot-rgb),.7)}
.plan-growth h3{font-size:44px}
.plan-growth .pd{font-size:17px;max-width:400px;color:rgba(255,255,255,.66);margin:12px 0 30px;min-height:0}
.plan-growth .price b{font-size:84px;letter-spacing:-.05em;background:linear-gradient(180deg,#fff 30%,#ffe9a1);-webkit-background-clip:text;background-clip:text;color:transparent}
.plan-growth .price.sm b{font-size:30px;background:none;color:var(--spot)}
.plan-growth ul{grid-template-columns:1fr 1fr;gap:16px 26px;margin:34px 0 40px;padding-top:30px;border-top:1px solid rgba(255,255,255,.1);font-size:16px}
.plan-growth li::before{width:9px;height:9px;margin-top:8px;box-shadow:0 0 12px rgba(var(--spot-rgb),.9)}
.plan-growth .btn{padding:19px 28px;font-size:16.5px}
/* Local SEO: an add-on that plugs into either plan */
.plan.plan-seo{grid-column:1/-1;margin-top:18px;padding:34px 40px;border-radius:28px;background:rgba(255,255,255,.5);box-shadow:none;border:1.5px dashed rgba(22,23,26,.22);
  display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.5fr) auto;grid-template-areas:"add list price" "title list price" "desc list btn";column-gap:44px;align-items:start}
.plan-seo:hover{border-color:rgba(22,23,26,.45);background:rgba(255,255,255,.75)}
.plan-seo::before{content:"+";position:absolute;left:50%;top:-19px;width:36px;height:36px;margin-left:-18px;border-radius:50%;display:grid;place-items:center;
  background:var(--spot);color:var(--ink);font:800 22px/1 "Inter Tight";box-shadow:0 0 0 6px var(--paper-2),0 10px 24px -8px rgba(var(--spot-rgb),.9);transition:transform .5s var(--ease)}
.plan-seo:hover::before{transform:rotate(90deg)}
.plan-add{grid-area:add;justify-self:start;padding:6px 11px;border-radius:999px;background:var(--ink);color:#fff;font:700 11px Inter;letter-spacing:.14em;text-transform:uppercase;margin-bottom:14px}
.plan-seo h3{grid-area:title;font-size:30px}
.plan-seo .pd{grid-area:desc;min-height:0;margin:8px 0 0}
.plan-seo ul{grid-area:list;grid-template-columns:1fr 1fr;gap:12px 28px;margin:4px 0 0;font-size:15px}
.plan-seo li::before{background:transparent;box-shadow:inset 0 0 0 2px var(--spot),0 0 0 3px rgba(var(--spot-rgb),.18)}
.plan-seo .price{grid-area:price;flex-direction:column;align-items:flex-end;gap:4px}
.plan-seo .price b{font-size:44px}
.plan-seo .btn{grid-area:btn;margin-top:18px;align-self:end;white-space:nowrap}
.pricing .fine-print{margin-top:34px;text-align:center}
@media (max-width:980px){
  .plans{grid-template-columns:1fr;gap:20px}
  .plan-growth{order:-1}
  .plan-starter{margin-top:0}
  .plan.plan-seo{grid-template-columns:1fr;grid-template-areas:"add" "title" "desc" "price" "list" "btn";margin-top:22px}
  .plan-seo .price{flex-direction:row;align-items:baseline;gap:10px;margin-top:18px}
  .plan-seo ul{margin-top:20px}
  .plan-seo .btn{justify-self:stretch}
}
@media (max-width:640px){
  .plan-starter{padding:36px 24px 28px}
  .plan.hot.plan-growth{padding:48px 24px 28px;border-radius:26px}
  .plan-growth .flag{top:18px;right:18px}
  .plan-growth h3{font-size:38px}
  .plan-growth .price b{font-size:64px}
  .plan-growth ul,.plan-seo ul{grid-template-columns:1fr}
  .plan.plan-seo{padding:34px 24px 26px}
  .pricing .fine-print{text-align:left}
}
@media (prefers-reduced-motion:reduce){.plan-growth::before,.plan-glow,.plan-glow::after{animation:none}}

/* WORK TABS: one featured live demo per kind of business */
.wtabs{display:inline-flex;gap:6px;padding:6px;margin:0 0 26px;border-radius:999px;background:#fff;box-shadow:0 0 0 1px var(--line)}
.wtabs button{font:600 15px/1 Inter,sans-serif;padding:13px 20px;border-radius:999px;border:0;background:none;color:var(--muted);cursor:pointer;transition:background .25s,color .25s}
.wtabs button:hover{color:var(--ink)}
.wtabs button[aria-selected="true"]{background:var(--ink);color:#fff;box-shadow:0 0 0 1px var(--ink),0 8px 22px -10px rgba(var(--spot-rgb),.9)}
.wtabs button:focus-visible{outline:2px solid var(--spot);outline-offset:2px}
.cards.cards-tabbed{display:block}
.cards-tabbed .card[hidden]{display:none}
.cards-tabbed .card.on{display:grid;grid-template-columns:1.55fr 1fr;align-items:center;gap:10px 34px;padding:22px 22px 22px;animation:wt-in .5s cubic-bezier(.16,1,.3,1)}
.cards-tabbed .card-bd{padding:10px 14px}
.cards-tabbed .card h3{font-size:clamp(28px,3vw,40px)}
@keyframes wt-in{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
@media (max-width:900px){
  .wtabs{display:flex;width:100%}.wtabs button{flex:1 1 auto;padding:12px 8px;font-size:13px;white-space:nowrap}
  .cards-tabbed .card.on{grid-template-columns:1fr;padding:16px}
}
@media (prefers-reduced-motion:reduce){.cards-tabbed .card.on{animation:none}}

/* headings never leave one word alone on a line */
h1,h2,h3{text-wrap:balance}
/* tap targets: 44px-ish hit areas without changing the look */
.logo{padding:10px 0;margin:-10px 0}
.open{padding:10px 0 4px;margin-top:8px}